In the Western Europe area, Mondelēz International operates in the core categories Biscuits, Chocolate, Gum & Candy and Cheese & Grocery. Pascal Bourdin is the Area President for Western Europe.
We operate in four countries across Europe: Belgium, France, Luxembourg and the Netherlands. Western Europe counts 4 headquarters, 19 production sites and one biscuits R&D Center
Mondelēz International has a strong manufacturing footprint in Western Europe with a long tradition of industrial excellence. We manufacture our products in 19 production sites and are an important employer in the food
We have a leading position in the snacking market in Europe and we are proud to have strong global brands with a long heritage in our portfolio, like Milka, Toblerone, Oreo or belVita. Next to our global power brands like TUC crackers, we make some of the most iconic local snacking brands – including LU, Côte d’Or, LiGA and Carambar.
Representing 25% of MEU Net Revenue, the region is a major player within Europe. In France, MDLZ is leading in the categories Biscuits and Gum, while in Belgium MDLZ is uniquely positionned as it is number one in all categories present (Chocolate, Biscuits, Gum and Cheese). In the Netherlands, MDLZ is market leader in Biscuits and Cream Cheese
With about 7,000 employees we have strong teams in all countries, and highly professional plants with passionate people who create our beloved brands.
As part of our global well-being strategy Mondelēz International focuseson four main areas: sustainability, safety, mindful snacking and social responsibility.
In Western Europe, we are an active initiator of and participant in projects for local communities and employee volunteering programs. Throughout the area, our employees engage at volunteering weeks every year, to share our success with those people that need our help.
Cocoa Life is our largest sustainability effort to date. Through our Cocoa Life program, we will invest $400 million over the next ten years to improve the livelihood and living conditions of more than 200,000 cocoa farmers and about one million people in the cocoa farming communities in our six key cocoa growing origin countries.
Cocoa Life is built on the vision that empowered thriving cocoa farming communities are the essential foundation for sustainable cocoa farming. Our mission is to ensure not only that we are being sourced with the very best in cocoa bean quality, but more importantly, that our farmers and future generations are being provided with all the support they need to make and keep their business prosperous and sustainable.
Harmony Charter: from wheat to biscuit. Wheat is the main ingredient in our biscuits. That is why in 2008, Mondelez International created Harmony Charter, a sustainable partnership with actors along the wheat chain: from farmers to millers. The programme, that was first initiated in France, aims to favor local biodiversity, our biscuits quality and traceability. Today more than 1,700 European farmers have partnered with us as we commit to using Harmony wheat in 75 % of our biscuits sold in Western Europe by end 2015.